Challenge

For millions of devoted fans, God of War is sacred. In the new game, 
PlayStation changed the franchise setting from Greek mythology to an all- new Norse world. Filled with unfamiliar characters, untested weapons, and unexplored realms, we needed to prove that this game would be the best God of War yet. The only problem was — the game didn’t fully exist yet.

Insight

For opinionated, obsessive gamers — sometimes, sharing less is better than sharing more. 

Solution

Working closely with PlayStation, we created The Lost Pages of Norse Myth: a multiplatform campaign designed to fill the gaps in ancient Nordic sagas with rich storytelling videos, a chatbot adventure game, an AR experience, an original podcast series, and more. Bit by bit, we showed gamers how the new God of War fit into the larger world of Norse Mythology. With engaging content released month after month, gamers eagerly anticipated—and shared—The Lost Pages.