Google Chromebook Gaming Launch
Google Undercover Gamer
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Insight
Gaming regularly can be hard for those who have additional life responsibilities that compete for their share of mind and wallet. And as the lines between work and play have blurred, audiences are more intentional about fitting more enjoyment into their hectic days
Idea
We leaned into the cultural truth that no one would ever think you’re gaming when on a Chromebook.
Results
40M Impressions served
17M social & YT content views, and counting
Campaign generated strong awareness among gamer and mainstream audiences
Pre-launch testing scored in highest tier
Earned media and organic talent social outperformed expectations
Retail sell-through outpaced plan