Creators - empowering millions of global sellers through social- selling

Insight

Amway business owners (ABO’s) have always built lasting relationships and true connections. It's where those connections are made that has evolved. Social media has opened up new ways for ABOs to cultivate relationships through passion-fueled communities, inviting followers to share in real-life moments and the products that empower them.

 Idea

By training and growing a new generation of social-first ABOs, Amway can better connect with their community of sellers and consumers alike, increasing retention, perception, and of course – ultimately – sales.